SPOTIFY x WAZE
PUT A PIN ON IT
Statistics show that when drivers get behind the wheel they are still stuck in the habit of turning on the radio. So to remind them to use Spotify during their commute, we will introduce a new feature on Waze where people can now drop a pin on a certain location that reminds them of a song or pick up and play songs other Wazer’s are listening to.
Thomas Gheorghiu CW
Lavina Chandwany AD
McKinsey & Company
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