Women have broken numerous records in the world of exploration. They hold a spectacular list of ‘Firsts’, making it seem like every feat has been achieved.

To inspire the next generation of women explorers, the North Face will point them towards the many ‘firsts’ that are yet to be to conquered, and help them become The Next First.

Young Ones – Silver Pencil
The One Show (2020)


Rasesh Patkar CW
Swarna Thomas CW
Lavina Chandwany AD

Gift for her

McKinsey & Company

Helping girls build a positive perception with periods from a young age.

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Truthfully Yours

The New York Times

A campaign to remind the people that the NYT only reports the unbiased truth.

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Put a pin on it


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Fast news for slow times

The Guardian

UK's top daily newspaper launches a humorous campaign to communicate with young readers.

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The Next First

The North Face

A campaign to inspire and enable the next generation of Female Outdoor Enthusiasts.

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The Purple Pizza Project

Uber Eats 

A campaign to help women and children from domestic abuse discretely and immidiately. 

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