THE NEXT FIRST
To inspire the next generation of women explorers, the North Face will point them towards the many ‘firsts’ that are yet to be to conquered, and help them become The Next First.
Young Ones – Silver Pencil
The One Show (2020)
McKinsey & Company
Helping girls build a positive perception with periods from a young age.
The New York Times
A campaign to remind the people that the NYT only reports the unbiased truth.
UK's top daily newspaper launches a humorous campaign to communicate with young readers.
The North Face
A campaign to inspire and enable the next generation of Female Outdoor Enthusiasts.