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TYPE OKAY PLEASE

Consciously or sub-conciously, there’s a quirky magic associated with Indian trucks that each one of us loves. It’s one of those typically Indian things that most of us often overlook and consider ordinary. The reality is that the art on Indian Trucks is exactly that…an art form. There’s a common belief among people that a beautiful truck is essential for good business, and hence, every Indian truck that you see is decked up with bright, vivid colors and trademark typography, ranging from the simple ‘Horn OK Please’ to more funny and profound Indian quotes.  This book – Type Okay Please, is a homage to traditional truck art, and Bollywood, by bringing forth the colors and typography of the whimsical trucks into the drama of movies.

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