FAST NEWS FOR SLOW TIMES
The Guardian is a British daily newspaper which reaches more than 23 million adults in the UK each month through it online platforms. The challenge they face is in bringing in young readers between the age of 18-24 to follow the daily news actively.
People spend most of their time on the pot catching up with social media platforms like Instagram, Facebook and Snapchat. We want to bring news to the people during these spare moments.
Patrick Chase CW
Lavina Chandwany AD
McKinsey & Company
Helping girls build a positive perception with periods from a young age.
The New York Times
A campaign to remind the people that the NYT only reports the unbiased truth.
UK's top daily newspaper launches a humorous campaign to communicate with young readers.