SPOTIFY x WAZE
PUT A PIN ON IT
Spotify teams up with America’s major navigation app Waze to enhance your driving experience by letting you share your favorite tunes and podcasts with other listeners along your daily commute.
Statistics show that when drivers get behind the wheel they are still stuck in the habit of turning on the radio. So how do we remind them to use Spotify in a unique way that talks to them? We introduce a new feature on Waze where people can now drop a pin on a certain location that reminds them of a song or pick up and play songs other Wazer’s are listening to.
Thomas Gheorghiu CW
Lavina Chandwany AD
McKinsey & Company
Helping girls build a positive perception with periods from a young age.
The New York Times
A campaign to remind the people that the NYT only reports the unbiased truth.
UK's top daily newspaper launches a humorous campaign to communicate with young readers.