GIFT FOR HER
McKinsey Design takes a step towards helping these girls build a positive perception with periods from a young age. They do so by replacing the newspapers at medical stores with gift wrapping paper. A wrapped gift always gets kids excited about what’s inside. Not being ashamed of it from an early age will help them shape a future where pads don’t need to be wrapped at all.
McKinsey & Company
Helping girls build a positive perception with periods from a young age.
The New York Times
A campaign to remind the people that the NYT only reports the unbiased truth.
UK's top daily newspaper launches a humorous campaign to communicate with young readers.